The audience for traditional media is reducing and aging gradually. However, the website KAIXIN001.COM has attracted a large number of young people like white-collars and college students with daily PV of more than 1 billion. Shanghai Media Group (SMG) is trying to broadcast its TV programs in KAIXIN001 so at to  get back the losing young audience.

July 1, SMG officially launched services on KAIXIN001 with programs of nine TV channels and  three broadcasting channels. TV stations settling on KAIXIN001 has been considered by professionals as enclosure.  So far, more than 30 traditional media have settled on KAIXIN001, indicating the emergence of traditional media groups in online social networks.