It has been already 3 years since our first event on mobile advertising (it was Mobile Monday Beijing #2!). The number of mobile users almost doubled and you might wonder if usage of mobile ads and mobile marketing has evolved since then.

Our speakers will present their views on the latest changes in the market.

 How large is the mobile ad/marketing market?
 What are the most successful channels?
 What are some of the best practices?
 And our usual multi-billion dollar question: Will 3G help?

Speakers
Andy Lee | Director, Digital Media | NBA China
Xin Ye, 叶忻 | CEO | Casee (live from Las Vegas)
Vigo Zhang, 张巍 | BD Manager | Tencent Wireless Operation Center

19:00 - Doors Open
19:30 - 21:00 - Presentations, Q&A
21:00 - 22:30 - Networking & Buffet

Participation fee: 100 rmb

Address
长江商学院 | Cheung Kong Graduate School of Business
北京市东长安街 1 号东方广场东 3 座12层
12F, Tower E3, Oriental Plaza, 1 East Chang An Avenue
地铁1号线，5号线，东单，A出口
Subway Line 1, Line 5, Dongdan, Exit A