(China Research Center for Electronic Commerce News) for the next years of e-commerce, B2C e-commerce is bound to the mainstream. B2C e-commerce development in China is far behind the pace of C2C, with the advent of the economic crisis in 2008, traditional enterprises have test water B2C model, thus, it begins to enter a phase of rapid development. Today, B2C e-commerce after decades of development and experience has a certain scale model, for which the field of marine science and technology combines senior members of the views of e-commerce, sorting out at home and abroad in several B2C e-commerce model for your reference reference.
1) Comprehensive Shopping websites
Representative: Taobao, etc.
Integrated mall where often contain a variety of products, all kinds of brands, its representative Taobao Mall, which absorbed a large number of products and brands, there is a huge shopping groups, a stable website platform, a complete payment system and the integrity of security systems, each Japanese buyers bought into the Taobao countless. And a comprehensive line of traditional mall, like Taobao does not sell anything, only sellers and buyers a complete online marketing package.
Comprehensive online mall has many advantages, first, the cost advantages; second, 24 hours open; third, no geographical limitations; fourth, more abundant products. Currently in Taobao an overwhelming majority, a similar pat, eBay, there are other sites with the subsequent ah.
2) The online shopping malls
Representative:Amazon.com, Dangdang, amazon.cn, etc.
Web site itself is the seller to the buyer net direct sale of books, daily necessities and other general merchandise. Such stores usually stock their own warehouses for the products, the establishment of a sound logistics and distribution services, and customer service.
Amazon is the representative of such stores, known as Wal-Mart online. Dangdang, excellence in online bookstore started, and now are beginning to sell, including books, including a variety of other merchandise items.
3) Vertical Shopping websites
Representative: m18.com, rebbaby.com, 360buy.com, etc.
Vertical shops for the network to provide an industry to buy the products or services. For example, m18.com, is targeted at the 18-25 age group of young women Shop. redbaby.com is a market-based mother and child; 360buy.com is positioned to make the country the United States, specializing in selling electronic products.
Vertical Store in its professional win, and more attract people with certain types of needs or concerns of certain consumer net buyer.To enhance the competitiveness of the vertical store, it is possible to develop an integrated store.
4) Comprehensive Shopping websites
Representative: li-Ning.com, Belle.com, etc.
Shop the largest compound characterized by the traditional physical store sales co-ordination is the traditional enterprises in the new economic environment, the preferred mode into e-commerce. Taobao shop sales of Li Ning's great; is also the Giordano brand shop opened to Taobao, combined with the characteristics of online consumers, Giordano was operating at different prices; 100 Korea to enter the network, online style and physical stores have a certain distinction.
5) Light Shop
Representative:VANCL, PPG, etc.
The country has many of the foundry plant, which is derived from the key light Shop one of the conditions. There is no production or design capacity of the enterprise, you can select foundry factories can supply light to open a Shop, for its own does not produce this Shop online operations, such as good access to rapid development, PPG is a typical and VANCL. At present, the light of the brand stores is still feasible, but need to find their own core competitiveness of the transport may or may not escape the short-lived.
6) The service-oriented shopping websites
Representative: yide.com, Ctrip.com, mangocity.com, etc.
Service Shopping websites, by definition, to provide consumers with needed services, such as the Shopping Service, ticketing, hotel reservations, translation and so on. For example, yide.com also provide consumers with the world's Shopping Service to help those who can not leave the country around the world want to buy the product, appropriate service fee charged is the site's profitability. Consumer demand for a wide range, from the lost property to find the product Shopping Service to travel, translation, toy exchange, etc., in the future of services to meet the diverse needs of consumers Shop may be many more.
7) Search Engine of shopping guide
Representative:jimdo.com, aibiwang.com, etc.
Taobao is the consumer's online shopping main choice, so there will be a corresponding "jimdo.com" site. "bangnitao" (to help you dig) is to help online shopping store in the tens of thousands of Taobao how to find a good seller, good product.
Daogou engine-type web site through Top Shop features, targeted product introductions and comprehensive User / user evaluation to guide Shop online shopping to understand information, product information, select the most appropriate their own products or services. Currently, such sites in the country is relatively small, there are many different types of foreign sources of Daogou Web site.
(Compile: China B2C Research Center)
http://b2b.toocle.com/detail--4814575.html
|